BIG Pictures is gearing up to market Kites to the international buyers, distributors and media during the upcoming Cannes Film Festival.
To begin with, there will be a news conference and an elite cocktail event at Cannes. The producers have also purchased time slots to screen the Hrithik Roshan, Barbara Mori starrer Kites teaser on two digital screens adjacent to the red carpet entrance of the Palais, for the entire duration of the festival.
This is a regular feature for big-budget Hollywood films , but for the first time ever, an Indian studio will showcase their film publicity on that screen.
Kites stars Hrithik Roshan, Barbara Mori, Kangna Ranaut, Nick Brown and Kabir Bedi in pivotal roles. The film is produced by Rakesh Roshan's Filmkraft and directed by Anurag Basu. Kites is being readied for release in the last quarter of 2009.
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